Introducing itself as a net label in April of 2005, Kendra.Unique was set in place to support producers and artists who create various forms of contemporary electronic music. Styles usually labeled as trip hop, illbient, lounge, downtempo, intelligent dance music [idm], abstrakt electronic(a); Kendra represents a culture of self aware individuals who look to build a greater appreciation for the subtleties of life. Those who work to bring consciousness to a higher level, and express an open channel of both emotion and intelligence; creative thinking and common understanding…

The intention behind Kendra Records is not to define or support a particular sound or style of music, but instead to establish and perpetuate a general direction for contemporary music that embraces new technology.